Friday, January 13, 2012

What I've Learned about Kindle Publishing Thus Far

Over the past few days, I've been paying close attention to whatever data I could gather regarding sales and ranking. Though this is conjecture based on incomplete data, it appears to me that of the 478,000+ books currently available in the Kindle store, nearly 400,000 don't sell any copies on the average day and another 40,000+ sell about two copies.

On the first day Homecoming was listed, I reached the top 8% in terms of sales ranking after selling just five books.

In a sense, this isn't surprising. We know that most self-published books, even in these days of easy and inexpensive self-publishing, don't make money. We also know that most people who write books and put them out there haven't given much thought to marketing and don't really know how to promote their books (or don't have the time to invest). And finally, not every book is going to sell copies through this one outlet every day.

This cuts both ways for those considering self-publishing to Kindle. On the one hand, it appears that you're not really in competition with 478,000 other books--at least, not if you plan to do some strategic promotion of your book rather than simply relying on browsers finding it in the Kindle store. On the other, it means that the vast majority of books--particularly fiction books that fall into broad genres like Romance or SciFi--will never be seen by the typical shopper. Even the edge that should go to new publications is lost because sorting by publication date yields several pages of not-yet-released even if your book was published two minutes ago, it's likely to be several pages deep in the listings.

It's early in the game, and I will be doing quite a bit more monitoring and playing with different variables, promotions, etc., but thus far my conclusion is very similar to the one I offered about self-publishing in hard copy back in 2008: it can be successful if you have a niche topic that people are searching for, if your audience is concentrated, if your name or brand is already known or if you have the time and skills (and possibly cash) necessary to conduct your own marketing campaign. If not, only one element of the analysis has changed: if you use a system like Kindle Direct Publishing, it won't cost you anything to test it out.

Tuesday, January 10, 2012

Self-Publishing Fiction Revisited

Back in 2008, I wrote a long post about self-publishing fiction, why I'd always been against it and why I was nonetheless considering it.

In the intervening years, I never did self-publish that novel (despite a very successful history of self-publishing non-fiction) and I also didn't make much of an effort to get it published through traditional channels.

Usually, ignoring things doesn't make them better, but in this case that turned out not to be true. For authors considering self-publishing, we're living in an entirely different world from the one we lived in four years ago. That's true for a number of reasons: the growing popularity of e-books, the increasing availability of POD arrangements that don't require a huge investment from the author up front and, most recently, Kindle Direct.

So, I decided last week to take that old romance novel and make it available on Kindle Direct. The process was unbelievably easy; I set out to get it done mid-afternoon yesterday and it's live on sale right now.

In the next couple of weeks, I'll be writing a lot more about the process of uploading, marketing, and whether or not I'd recommend this route for publishing fiction--right now it's too early to tell anything except that getting a book formatted and listed is a breeze.